Company Information & Brand Affiliation
Legal information about the companies behind the "lifebuoy" brand
The "lifebuoy" brand of pool safety alarm systems — including the Lifebuoy, BCone, Multi BCone, and BCone Duo Pool Safety Alarm System product lines — is owned and operated by two affiliated companies under common ownership:
Lifebuoy LTD — Brand & Trademark Owner (Licensor)
Lifebuoy LTD, a corporation organized under the laws of the State of Israel (company no. 515628311), with its registered address at Lohamei HaGetaot 12A, Nes Ziyyona 7409612, Israel, is the owner of the LIFEBUOY and BCONE trademarks worldwide, including:
| Jurisdiction | Mark | Registration No. | Status |
|---|---|---|---|
| United States (USPTO) | LIFEBUOY | 6,726,769 | Registered |
| United States (USPTO) | BCONE | 6,585,531 | Registered |
| WIPO (Madrid) | LIFEBUOY | IR 1579339 | Registered |
| WIPO (Madrid) | BCONE | IR 1579181 | Registered |
| Australia (IP Australia) | LIFEBUOY | 2160658 | Registered |
Lifebuoy LLC — U.S. Manufacturer & Distributor (Licensee)
Lifebuoy LLC, a limited liability company organized under the laws of the State of Texas, USA, with its registered address at 2501 Armatrading Dr, Cedar Park, TX 78613, USA, is the sister company of Lifebuoy LTD. Both companies are wholly owned by the same shareholders.
Lifebuoy LLC is the authorized manufacturer, distributor, and exclusive licensee of Lifebuoy LTD for "lifebuoy"-brand products in the United States, and operates the official "Lifebuoy" store on Amazon.com.
Barcode (GTIN) Ownership
Lifebuoy LLC is the registered owner of GS1 US Account No. 30400562 and assigns its own GS1 GTINs (UPC barcodes) to "lifebuoy"-brand products, including GTIN 199874245652, assigned to the BCone Duo Pool Safety Alarm System. Lifebuoy LTD, as trademark owner, has explicitly authorized Lifebuoy LLC to apply these GTINs to "lifebuoy"-brand products and to operate the corresponding product listings.
Contact
Lifebuoy LLC (United States): yael@lifebuoyalarm.com
Lifebuoy LTD (Israel): yuval@lifebuoyalarm.com
Last updated: June 2026
Company Information & Brand Affiliation
Legal information about the companies behind the "lifebuoy" brand
The "lifebuoy" brand of pool safety alarm systems — including the Lifebuoy, BCone, Multi BCone, and BCone Duo Pool Safety Alarm System product lines — is owned and operated by two affiliated companies under common ownership:
Lifebuoy LTD — Brand & Trademark Owner (Licensor)
Lifebuoy LTD, a corporation organized under the laws of the State of Israel (company no. 515628311), with its registered address at Lohamei HaGetaot 12A, Nes Ziyyona 7409612, Israel, is the owner of the LIFEBUOY and BCONE trademarks worldwide, including:
| Jurisdiction | Mark | Registration No. | Status |
|---|---|---|---|
| United States (USPTO) | LIFEBUOY | 6,726,769 | Registered |
| United States (USPTO) | BCONE | 6,585,531 | Registered |
| WIPO (Madrid) | LIFEBUOY | IR 1579339 | Registered |
| WIPO (Madrid) | BCONE | IR 1579181 | Registered |
| Australia (IP Australia) | LIFEBUOY | 2160658 | Registered |
Lifebuoy LLC — U.S. Manufacturer & Distributor (Licensee)
Lifebuoy LLC, a limited liability company organized under the laws of the State of Texas, USA, with its registered address at 2501 Armatrading Dr, Cedar Park, TX 78613, USA, is the sister company of Lifebuoy LTD. Both companies are wholly owned by the same shareholders.
Lifebuoy LLC is the authorized manufacturer, distributor, and exclusive licensee of Lifebuoy LTD for "lifebuoy"-brand products in the United States, and operates the official "Lifebuoy" store on Amazon.com.
Barcode (GTIN) Ownership
Lifebuoy LLC is the registered owner of GS1 US Account No. 30400562 and assigns its own GS1 GTINs (UPC barcodes) to "lifebuoy"-brand products, including GTIN 199874245652, assigned to the BCone Duo Pool Safety Alarm System. Lifebuoy LTD, as trademark owner, has explicitly authorized Lifebuoy LLC to apply these GTINs to "lifebuoy"-brand products and to operate the corresponding product listings.
Contact
Lifebuoy LLC (United States): yael@lifebuoyalarm.com
Lifebuoy LTD (Israel): yuval@lifebuoyalarm.com
Last updated: June 2026